You need to create something entirely new, not simply a reiteration of something that already exists. The final aspect, providing a new opportunity, is actually the most important part of the entire process. One person who signed up to ClickFunnels even confessed that he had never used the software, but did not cancel his membership because he loved his t-shirt so much and the sense it gave him of belonging to a tribe. For example, whenever someone signs up to Brunson’s ClickFunnels they get a t-shirt saying, “Funnel Hackers.” That way, Brunson’s customers immediately start to feel a sense of belonging. People should be able to identify with your movement. Think of building your mass movement like building a cult. Additionally, having you as an example and seeing that someone else has done the same things they want to achieve gives them the confidence that they can do it, as well. You should attempt to give people hope for something better, so they want to buy your offering. Second, you will need a future-based cause that you can sell to people. You became an expert through your own hard work! Take the author as an example, who is very shy and reserved in his personal life, but naturally transforms into a leader when he gets to talk about his company and his passions. This might seem like a daunting prospect to you, but the fact is that you became a leader the minute you tried to figure your business out for yourself. First of all, you need to be a charismatic leader. By combining the three features above you can attract your 1,000 true fans. The offer of a new opportunity for the audience.Īccording to Kevin Kelly, you need 1,000 true fans to be successful – the kind of fans who will buy whatever it is that you offer them.A focus on a future-based cause bigger than themselves.A charismatic leader or attractive character.In each historical example he studied, he found that leaders of mass movements had three things in common: When the author first wanted to start a loyal following, he studied the example of historical figures ranging from Adolf Hitler to Jesus Christ to see how they had done just that. You need an audience that you can share your message with. If you want to share your expert knowledge, you will first of all need to build a mass movement. For example, Brunson uses the sale of information products he offers to gain customers who will later be offered “the real thing,” such as his consulting services or a subscription to his software ClickFunnels. The second kind is using information products to grow an existing company. The first one is the sale of information products, like Brunson’s potato gun DVD. There are two kinds of expert businesses. And as a bonus, you will also be making money. He also believes that that is the whole point of being an expert: creating a message that can have an impact on someone else’s life. Simply by using his expert knowledge on potato guns to teach others, Brunson started making $20 to $30 a day.īrunson believes that at some point in every person’s expert journey there comes a moment when you can only continue growing by teaching others what you know. So, they decided to film a tutorial, turned it into a DVD and started selling it online. They then built their own potato guns and had a great time.Ī few days later, it occurred to Brunson that maybe they were not the only ones interested in building potato guns over the holidays. The two friends spent a weekend reading and watching everything available on potato guns, such as what the correct barrel-to-chamber volume ratio was for the potatoes in order to shoot as far as possible, and which materials to use. And sure enough, there was lots of information available for free. They had no idea how to go about it, so they went online and looked for tutorials. He wanted to contribute something as well, and that was how he became a potato gun expert.ĭuring one spring break, he and his friend Nate were bored, so they decided to make potato guns. When Brunson was studying at Boise State University, he relied on his wife to provide an income. Get ready to discover the secrets of expert salesmen! You are an expert Do you have an idea you want to share with the world? Have you developed a product but cannot seem to reach your target audience? In “Expert Secrets,” entrepreneur Russell Brunson explains how you can create loyal fans, and how you can craft your message so that people will believe in you and buy whatever you are offering.
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